As far as manufacturers are concerned, Canalys shows that Samsung maintained its primacy in the market with 20% share
A marginal increase of 1%, which, in the midst of continuing macroeconomic pressures, consumer cautiousness and delayed absorption of stocks by the distribution channels, has achieved the world market for smartphones in the first quarter of 2025, in the first quarter of 2025. A mild increase was 1% compared to the 1st quarter of 2024.
Concerning manufacturers, Canalys figures show that Samsung maintained its leading market with a 20%share, followed by Apple with a 18%share. Xiaomi took third place with 14%, maintaining its share last year, while Vivo and Oppo were in fourth and fifth place, respectively, with 8% share for each company.
Mild increase occurred despite continuing macroeconomic pressures
“Although the 1st quarter of 2025 proved to be more unstable than expected, the world market continued to move upward, even marginally,” The Canalys analysts say. And explain: “Although in 2024 it was closed with strong performance, suppliers promoted high levels of stock in the market to earn a share. However, the slow disposition of these stocks extend stock cycles and limits sales potential in early 2025”. Indeed, they point out that, unlike the recovery of 2024, led by a post -pandemic upgrade cycle, this year’s recovery seems more fragile.
Lower demand
It is no coincidence that consumer cautiousness, affected by global macroeconomic challenges, even reduced the standard seasonal sales increase in the 1st quarter of 2025.
“Even the festive periods in central markets, such as Ramadan, showed demand lower than expected. Suppliers responded to this slower recovery, prioritizing profitability, while remaining active and flexible in their market investments,” Canalys reports, commenting on the quality of the smartphones market in the 1st quarter of 2025.
Uncertainty to suppliers
In any case, the increase in commercial tensions worldwide is creating new uncertainties for Smartphones suppliers in 2025. In the United States, companies such as Apple, Samsung and Lenovo are already facing weaker domestic demand due to duties. “OR Applefor example, has taken in advance of stock missions in early April to address the potential cost increases ”, Canalys comments.
According to company analysts, suppliers and their supplies chain partners adapt their strategies, accelerating the differentiation of productive bases and revising suppliers to limit their exposure to possible cost increases.
Analysts predict that these dynamics will disturb profitability and extend programming cycles in the world industry smartphones in 2025.
Source: Skai
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