Five out of ten Greek consumers have reduced “A lot and enough” their purchases at Super Market and eight in ten in Clothing and Footwear the first quarter of the year. This conclusion emerges from a survey conducted by the company Netrinobetween 24/3 and 30/3 2022 in a sample of 407 people in large urban centers of the country (Athens, Thessaloniki, Patras, Larissa and Heraklion).
As reported in APE-MPE by Stefanos Komninos, market analyst from the consulting company Netrino“For the first time we see such a large-scale de-escalation in supermarkets. There is a huge decline in consumer markets for basic necessities, food and household items. At the same time, when it comes to clothing / footwear markets, the situation is dramatic, “he said. In other words, only the absolutely necessary things are bought by the consumers and they are restrained “.
Regarding shopping in supermarketsAccording to a Netrino survey, 47.5% of respondents said they reduced them “a lot and a lot”, 25% reduced them “a little” and 27% “not at all”. Larger decrease in the markets is observed in Larissa (54%) and Patras (51%).
Looking at the profile of the respondents, those who have reduced to an even greater degree “much and enough” their purchases in supermarkets in the first quarter of the year are mainly women (50%) and people over 45 (51%). In terms of their marital status, are divorced (50%) the widows (69%) and with children (48%). They are also of lower education (65%) and mostly unemployed (66%) or housewives (55%). Netrino’s research shows that for 43% of households the family income is sufficient for the necessary purchases, for 30% of them, it reaches only for the necessary and this with difficulty, while 12% stated inability to buy even the necessary . On the other side, only 15% of households declared an adequate income which is also left over for savings.
According to the research, in the clothing / footwear market eight out of ten (81%) have reduced their purchases “much and enough” in the first quarter of the year. 10% of the respondents have reduced “a little” while “9” only 9% of the respondents answer “not at all”. A very large decrease in the markets of the respondents is observed in Larissa (92%) and Patras (88%). Athens and Thessaloniki move in percentages between 80% and 84% while the smallest decrease (66%) occurs in Heraklion. Focusing on the profile of the respondents (81%) who have reduced their purchases in clothing / footwear “much and enough” are mainly women (86%) and people over 45 (83%). In terms of their marital status, they are with children (83%), divorced or widowed. They are also of lower education (94%) and mainly unemployed (97%) or retired (81%).
It is noted that for the research were carried out 407 completed interviews in Athens, Thessaloniki, Patras, Larissa and Heraklion. A sample was selected by the method of simple random sampling. OTE telephone exchanges in the research area were used as a sampling frame.
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