Burger King has decided to change the name of its Whopper Rib sandwich, which has a rib aroma, after the controversy started in the wake of McDonald’s competitor McPicanha without picanha.
The sandwich will be called Whopper Paleta Suína.
“Transparency has always been a key word at BK. When we launched Whopper Ribs, we announced in our communications that it is made from pork – pork shoulder – and flavored with ribs, without any artificial ingredients. But people’s reaction is a message very clear. Time to listen, accept and act. No mincing words, no jokes, without relativizing the problem”, says Burger King in a statement.
The network says it is sorry for what happened and that the revenue will be kept. “The composition of the hamburger remains 100% pork shoulder with rib flavor, without any artificial ingredients”, he says.
The negative repercussion around the sandwich names began last week with the case of McDonald’s, which was questioned by bodies such as the Ministry of Justice, Procons of São Paulo and Brasília and Conar, asking for explanations after consumer complaints about McPicanha that there is no picanha in the composition.
McDonald’s removed the snack from digital menus and restaurants across the country, and later announced that the product would return with a new name. In publicity for the relaunch, McDonald’s said it “flipped” on the previous name.
This Monday (2), Burger King was also questioned by Procon.
Joana Cunha with Andressa Motter and Paulo Ricardo Martins
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