His passion for food was what made him even write a recipe book
The former NBA player has a doctorate in education and a master’s degree in business. THE Shaquille O’Neal is one of the five richest players in the NBA, ahead of only Michael Jordan, Magic Johnson, Junior Bridgeman and LeBron James, who has a net worth of $1 billion.
“The franchise is a simple model. If it works, you follow the rules and it will continue to work. If you stick to the values you’ve learned, you can’t go wrong.” This philosophy made Shaquille the king of franchising.
Since announcing his retirement in 2011, the NBA star has owned 155 hamburger joints, 150 car washes and a movie theater. In 2018, he founded the chicken sandwich brand ‘Big Chicken’. With more than 10 establishments in the city of Las Vegas, the entrepreneur is looking to expand to other American cities, such as Austin and Phoenix. Chicken sandwiches are now appearing on Carnival cruise line menus as well.
Time for a pizza party! I’m excited to join @PapaJohns as a member of the Board of Directors and investor in 9 stores in #Atlanta. Excited to work with Papa John’s team members and customers – more here: https://t.co/PRXG7ORtFk pic.twitter.com/c5uj5BRuQ1
— SHAQ (@SHAQ) March 22, 2019
His passion for food was what made him even write a recipe book which he published in early April. He says in the text that he wanted to call the book “recipes for dummies” and that he chose simple recipes from his childhood: “Things I like to eat, places I’ve been, people I love, things I believe in and some of my best “discoveries,” he writes, referring to his “Big Chicken” recipes.
As he has stated in interviews, the four-time NBA champion always knew that money could disappear just as quickly as it appeared.
When the player retired from the NBA, he had earned more than $292 million (€277 million) from basketball, plus another $220 million (€209 million) from sponsorships and advertising.
However, before saying goodbye to the courts, Shaquille O’Neal had already made his big investment: he bought shares of Google. The athlete confessed that his business success is based on never investing in or promoting a company whose products he wouldn’t use himself.
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