Greta Gerwig’s film is a breath of fresh air for cinemas
Hollywood is rosy, although its current state is not rosy. Actors’ and writers’ strikes, however fair, have hurt movie premieres.
The box office numbers of the latest ‘Indiana Jones’ and ‘Mission Impossible’ movie sequels have sent the industry reeling… Hollywood, all of Los Angeles, is pink. Pink with bubblegum. “Barbie” pink. Barbie and Ken are depicted on the bus stop benches. Advertising for the movie “Barbie” is everywhere. On the Walk of Fame, three huge pink billboards overlap each other, right in front of the Zara store on Hollywood Boulevard. Zara, the flagship brand of the Inditex group, has just launched a line inspired by Barbie and has even set up two stores, in Paris and New York, in the world of Barbie.
The summer is hers and no one else’s. Greta Gerwig’s film, starring and produced by Margot Robbie, has dominated conversation, advertising and the box office. Cinemas have been selling seats for weeks and the film is already sold out in many theatres. Expectations are huge and the result, above all, of a masterful marketing exercise that has been seen on the catwalks and stores, but above all on the streets, for more than a year.
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The strategy combines several key elements: a handful of actors known to different generations, from Helen Mirren as the narrator to Dua Lipa as Mermaid Barbie, a careful strategy to promote the film with trailers, posters, songs and events, and more.
The film is based on Barbie, which was created in 1959 as the first adult doll (not a baby, but a real woman) that girls could play with. But it’s not about Barbie’s life, because Barbie had no life. She had professions, clothes, friends and Ken, but no definition that would give her a personality. Warner, along with Mattel, invented it.
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It remains to be seen what will happen at the box office. By the middle of last week, some figures were released that predicted success: more than 20,000 people had bought tickets to see Christopher Nolan’s “Barbie” and “Oppenheimer” in theaters on the same day. By last Monday, the numbers had doubled. As an executive told Variety: “This is just the beginning.” Thus begins the rosy journey of a society willing to slip into the “Barbie” house towards brighter times…
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Source :Skai
I am Frederick Tuttle, who works in 247 News Agency as an author and mostly cover entertainment news. I have worked in this industry for 10 years and have gained a lot of experience. I am a very hard worker and always strive to get the best out of my work. I am also very passionate about my work and always try to keep up with the latest news and trends.
