Balenciaga boutique in London was wrapped in pink faux fur


Balenciaga transformed its boutique on Mount Street in London, lining its interior with bright pink faux fur to launch the Le Cagole collection. To compliment the popular Le Cagole bag, which is a reference to the maximalist It Bags of the past, Balenciaga removed accessories, pre-door collections and permanent shelves from the boutique and installed temporary metal structures everywhere, covering them with bright faux fur installation will remain until June.

“The collection, which now includes many bags, wallets and shoes, reinvents Balenciaga codes in the tradition of the It Bags maxim bags of another era. In this spirit is the temporary Le Cagole store, completely covered in bright pink faux fur. “Shelves, showcases, floors, seats, and even shelves in the open kiosks with pink upholstery,” said the house.

Le Cagole, dubbed the “new it-bag” by Vogue, was designed by Demna Gvasalia, the in-house creative director, reinventing one of Balenciaga’s most iconic bags, the Motorcycle. The Motorcycle bag was introduced in 2001 by Nicholas Ghesquiere, creative director at Balenciaga from 1997 to 2012, and quickly became a “necessity” in the 2000s.

Gvasalia’s Le Cagole collection, first introduced as a handbag collection, has now expanded into a number of different handbags, shoes and wallets. Her name comes from French slang and refers to “a young woman whose attitude and attire are vulgar and provocative”.

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