ALD Automotive | LeasePlan presents its new corporate identity in Greece, giving a strong message for the future of sustainable mobility in our country
ALD Automotive I LeasePlan presents in Greece Ayvens, the new global mobility brand, which is the union of the two companies under a single identity. This move comes after the merger of the two leading companies on the world map of the automotive industry in May 2023. The main shareholder of the company is the French financial organization, Societe Generale.
The company’s footprint in Greece is already particularly important. The 12% of total new car registrations, are made today by Ayvens. It has approximately 60,000 vehicles on Greek roads, with a value of over 1.1 billion euros, proving her ability to finance and manage a huge fleet. At the same time, the company currently employs over 270 employees.
Ayvens is leading the transition to zero-emission mobility and shaping the industry’s digital transformation. With a central message of “Better with every move”, it is committed to the continuous improvement of its services, aiming to make life “flow better”.
Creation of the largest Mobility Center in Greece
Ayvens is making another important investment in our country, creating the largest Mobility Center in Greece, in Magoula Attica. This state-of-the-art facility, spread over 60 acres, acts as a hub for various services, which include a new experience of car pickup and delivery, replacement and return. By combining the resources and expertise of the two merged companies, Ayvens aims to provide innovative and effective solutions to meet the diverse needs of its clients in Greece.
Fleet value over 1.1 billion euros
Having exceeded €1.1 billion in vehicle value on Greek roads, Ayvens manages and maintains a significant fleet with an average vehicle age of 2.5 years. This is an investment that not only proves Ayvens’ confidence in the Greek market, but also contributes significantly to the local economy, supporting the import companies established in Greece and their dealer network, maintaining and repairing its cars in this network.
Ayvens Carmarket: Revolutionizing the Used Car Market
Another important pillar of Ayvens’ activity in Greece is the used car market. With the launch of the new platform, Ayvens Carmarket, the company aims to completely reshape the domestic perception of this sector. The platform offers a wide range of services for the wholesale sale of used vehicles, designed specifically for car professionals and dealers. Through an integrated sales management system, it facilitates digital processes and cross-border transactions.
Ayvens is also active in retail and direct sales to individuals.
Newly formed Management Team
The newly established Board of Directors of Ayvens in Greece consists of a group of excellent professionals who have deep knowledge and extensive experience in their fields. Specifically, it is made up of: Kostas Petroutsos, Managing Director, Ioulis Kalogirou, Finance Director, Maria Campanello, Human Resources Director, Eleni Mirisi, Remarketing Director, Panagioti Petrianidis, Services & Operations Director, Christos Papagiannopoulos, Commerce Director, George Katsos, Risk & Compliance Director, Giannos Zafeiris, Marketing & Communications Director, Despina Karakosta, Strategy & Transformation Director and Giorgos Mytilinaios, Digital & IT Director.
Kostas Petroutsos, Managing Director of Ayvens, said: “We are excited to present in Greece “Ayvens”, our new corporate identity. Ayvens, is the new global brand of sustainable mobility and its mission is to transform the way we move, aiming for simplicity, intelligence and sustainability. Among other things, today we present our new Mobility Center in Magoula Attica, and the Ayvens Carmarket platform, which will revolutionize the used car market in Greece. So today we introduce Ayvens and together we “pave the way for tomorrow”.
Source: Skai
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