With expressive numbers, Casimiro has a remarkable debut in games for Brazil

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CazéTV, channel of streamer Casimiro Miguel, 29, reached the second highest audience mark on the Brazilian internet among live broadcasts on YouTube, with almost 3.4 million simultaneous views during the match between Brazil and Serbia, this Thursday ( 24). Combining the peaks of the Google platform and the broadcast on Twitch, the streamer reached about 3.8 million audience.

Casimiro’s numbers on the platform just didn’t surpass those of the 2020 Carioca Championship final between Flamengo and Fluminense, which reached 3.6 million viewers, according to YouTube. In ten days, the channel reached the mark of 1 million subscribers – this Thursday (24), it surpassed 1.9 million. In total, the broadcasts accumulate 62 million views and 11.7 million unique users.

Cazé broadcast the debut of the Brazilian team for free alongside Luis Felipe Freitas, 34, who narrated the match, and commentators Júnior Baiano, 52, former defender of the national team, and Juninho Pernambucano, 47, idol of Vasco, another former national team . In the report, there were Isabela Pagliari, 32, formerly of TNT Sports, André Hernan, 41, and Alexandre Oliveira, 39, both formerly of Globo

CazéTV’s format follows some of the standards of traditional television content, but is less formal, in addition to being very well produced.

The comments are full of humor, but do not dispense with professionalism: Baiano and Juninho explore technical aspects of both teams at levels similar to what is usually seen in both closed and open channels. Juninho is more tactically refined, while the former defender has more flexibility for Cazé and Luis Felipe’s games; his profiles end up complementing each other.

The streamer is also one of the commentators, but plays a different role than the guest footballers. Casimiro approaches the representation of fans within the broadcast. He uses his resourcefulness to fill the broadcast with jokes and simplicity — his trump card is talking to the widest possible audience on the Brazilian internet.

That seems to be what at least a few million people want — with the caveat that broadcast viewership does not accurately represent the number of people watching. Casimiro is a symbol of media transformation and walks alongside colleagues who are making a similar transition.

Hernan, Pagliari, Oliveira and Freitas left the vehicles where they worked to pursue a career on platforms such as Twitch and YouTube, in addition to producing content on other networks such as Instagram and TikTok. Casimiro still has a contract with TNT Sports, but his flagship seems to be the network he created with friends.

Through its popularity, the streamer won the rights to broadcast the Cup, something unimaginable not so long ago.

The borders crossed by Casimiro do not necessarily represent a substitution of traditional media for new forms of content that emerged in the digital environment: the numbers of open TV during the game are a picture of this. But it is important to consider the weight of engagement that the audience of influencers like Casimiro has, with a different impact than that observed on traditional television.

The only point where the Casimiro channel is undeniably behind is in the “delay”, the delay in transmission in relation to the signal captured by TV antennas. As much as televisions also have some delay, the difference in internet transmission was greater: about 28 seconds, in a survey of the Sheet🇧🇷

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