Swiss voters today agreed with 58% to force streaming services, such as Netflix Inc., Amazon and Disney, to invest in the Swiss audiovisual industry part of their revenue in Switzerland, according to preliminary estimates of the results of the relevant referendums.
According to the polling institute gfs.bern, 59% of voters also accepted, as expected, a proposal aimed at increasing organ donation by adopting a model, according to which every citizen will be considered to have given their consent, unless he has explicitly and formally stated the opposite.
The final results will be announced tonight.
The new audiovisual regulation, called Lex Netflix, will force streaming platforms to invest in Swiss national production 4% of their turnover in Switzerland, participating in productions or paying a tax that will serve to cinema support.
As early as 2007, national television networks had to invest 4% of their turnover in Swiss film production.
This obligation will also apply to foreign channels that broadcast specific commercials in Switzerland, such as the French TF1 and M6.
Thanks to this reform, filmmaking – which in recent years has had an average annual funding of 105 million Swiss francs (101 million euros) – will receive an additional 18 million francs a year, according to the Federal Office for Culture.
The streaming platforms they should also suggest 30% European content, as is already the case in the European Union.
“We fully respect the democratic decision-making of the Swiss people and we are waiting for the result of the referendum,” a Netflix spokesman told Reuters.
Follow Skai.gr on Google News
and be the first to know all the news
I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
