The quarter-pounder burger isn’t enough, McDonald’s seems to have thought, and according to Bloomberg, it’s getting ready to add an even bigger burger to its menu at a time when consumers around the world are cutting back on dining out. .

“Our team of chefs from around the world created a bigger, heartier burger,” the company’s chief financial officer, Ian Borden, said Tuesday in a conference call with analysts to announce first-quarter results. The new bigger burger will initially be released in some of the markets where the fast food chain has a presence, in order to determine the appeal it has among consumers.

“Consumers continue to be even more demanding of every dollar they spend as they face increased everyday spending, which is putting pressure on the fast food industry,” said the company’s CEO, Chris Kempczinski, in the same conference call.

McDonald’s last December presented an extensive development plan. At the same time, it also launched the ‘Best Burger’ initiative which it developed in 80% of its restaurants worldwide. “Early results are promising, with growth across all key burger categories and improved customer satisfaction with both taste and quality,” Borden said of the initiative.

Profits and revenues

It is noted that the fast food chain announced for the first quarter earnings per share of $2.70, marginally lower than the average estimates of analysts who predicted that they would be formed at $2.72. Revenues reached 6.17 billion . dollars with analysts placing them at 6.16 billion dollars. It is noted that the restructuring plans had a negative effect on profits, while the boycott of its products, due to its alleged support for Israel, affected its revenues.