Opinion

Retail Customer Experience Awards 2021: 1st Customer Experience Competition

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The Athens Chamber of Commerce and the Athens University of Economics and Business are pleased to announce that the first phase of the “Retail Customer Experience Awards 2021” has been successfully completed.

The marathon digital presentation of the evaluations of the participations of hundreds of physical & digital stores by groups of fourth-year students of the Athens University of Economics (APA) took place with the participation of a special jury.

After a secret visit to the physical stores and an exhaustive analysis of the e-shops, the groups of students, following instructions and evaluation criteria set by the Assistant Professors of AOP, Kalypso Karantinou and Dimitris Drossos, presented the results, impressing the members of the committee with their scientific , but also the commercial approach of the data and highlighted with substantiated evidence the physical and digital stores that qualified in the final phase of the competition.

The presentations were graded by the committee and the teachers and the best of them were awarded by the E.S.A with symbolic gifts and a nominal certificate of award of the winners. All participating students will be awarded a certificate of participation and their CVs will be promoted to the companies of the members of E.S.A.

The final winners will then be announced by a special award committee, which will consist of representatives of ESA, OPA, renowned professionals and distinguished personalities. Afterwards, the companies that will be awarded will receive honorary distinctions and awards in a special ceremony that will take place in the Spring as well as promotion in the media of the organizers.

On the occasion of the completion of the first phase of the competition, the President of ESA Stavros Kafounis stated:

“I am happy that the goal was achieved and I am proud that the Athens Chamber of Commerce has once again put in place the connection of commercial enterprises with the education system.

Those of us who watched the students of the University of Economics enthusiastically analyze the results, realized not only the need they have to get in touch with the real market, but also the absolute need for us entrepreneurs to draw on our young people scientific knowledge and innovative practices that will give commercial businesses the competitive advantage they need to stay in the game the day after the crisis and grow, offering new jobs that will keep our children in the country. “

The Rector of OPA, Professor Dimitris Bourantonis, stated: “The implementation of important actions with the Athens Chamber of Commerce, as well as with other bodies and companies, is progressing successfully. Through these actions, the students of AOP have the opportunity to face real market issues, to gain unique experiences and to connect with businesses. I am proud of the quality of the work offered by the professors and students of AOP and I am happy for the contribution of the University to the real economy. “The extroversion of the AOP continues and expands every day for the benefit of the female students and the ecosystem of the economy.”

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